XXXX Lure Lager
Packaging Design
Repurposing the design of a 145 year old beer, to protect Queensland waterways.
To help solve the Carp problem we turned cans of XXXX beer into lures, and an invitation to fish. We did this by repurposing the XXXX GOLD can, taking the 145 year old logo and adding a carp attracting lure outline through the middle of it. The can was then re-branded XXXX LURE instead of the classic XXXX GOLD.
Thinkerbell